After being signed up for a number of summer festivals then getting some great local retailers to stock their juices, Rocket Juice wanted to invest in a more professional brand and online presence. The Brief was very open, they let me go a little wild with ideas. They did however have some marketing support from contacts at Maryland Cookies and Innocent who offered some base guidelines to support the brand direction.
One of Kate’s comments to me was “It’s not just a logo it’s a brand we’re building” which was refreshing to hear. After researching their competitors and meeting the owner of the business Kate, I wanted to pitch in fun, clean and simple brand. With a long term goal of creating a brand that will be recognised by a symbol once it has matured.
Like with the logo this needed to be fun, quirky, rememberable, Something that on reading would amuse as well as inform the buyer about what Rocket Juice had to offer.
I am DGM
UX Architecture, UX Design, UI Design, Digital Design, Art Direction