Land Rover wanted to create a page that they could use to showcase their latest offers, the feeling was that the current page wasn’t sales focused or engaging enough.
They want some options that took into account the current components and UX already available in the site. The main details they needed to highlight for each offer was car model, total cost, monthly cost and months payable for, apr and a get a quote CTA.
Plan & Review
I worked the initial concepts into a prototype to review with the client. One area they wanted us to review was the design around the select filter, they loved the concept but wanted us to explore a more visual approach.
Rework & Remodel
We decided that given the research the best approach visually would be to use the models themselves. No matter what market this page was added to there would only ever be a maximum of 6 options available to the user.
I mocked up some basic ideas for the micro UX and how I saw the interactions working. Then working along side the development team we brought these concepts, reviewing and refining them before presenting them to the client.
This is the final concept.
All the architecture for this project was documented in detail including research, outline, behaviours and future ideas.
In Collaboration with:
August – September 2015
UX Architecture, UX Design, UI Design, Digital Design